We designed this visionary audioguide experience to enable visitors to seamlessly connect with exhibits throughout the journey in a personal way.
Variate Labs designed this feature as part of the LAMH museum master strategy for information and interaction.
After doing extensive research and visiting all types of museums around the country, Variate designed an audioguide experience that was different from anything else on the market. The goal of the new audioguide system is to enable visitors to get context about artifacts and themes in an unprecedented seamless way. Variate designed an audioguide system that can seamlessly sync audio on the device to videos located on interactive screens throughout the exhibit space. Rather than going with a typical -Touch to Begin- mentality, the new museum allows videos to continuously loop and visitors can listen to synced audio just by entering in an audioguide number.
The experience of this device and the design of its interface was crucial to establishing the new visitor experience. We aimed to use the latest technology and software but intended to design the experience so that the technology would not overshadow the physical exhibits. For this audioguide system, it was important to make it easy to use and focus on the the hearing aspect of the experience. We leveraged some of the popular gestures for the iPod Touch and created additional functionality that would allow a visitor to listen to all tracks in a room based on a chronological list or jump around by entering audioguide numbers directly into the device.
This audioguide system was built and implemented. To date, its functionality has never been replicated in another museum environment. We also created a future features roadmap that outlines a timeline and blueprint for what LAMH will develop over the next three years. Our future features include the ability for a docent to give a real-time talk as visitors jump between live audio and premade audiofiles, individual visitor personalization, experiencing the museum through the eyes of a survivor and real-time polling and commenting on artifacts in the exhibits. We also worked with the museum to design a wide array of analytics that allow the museum to understand how their visitors are experiencing the exhibits. The custom built audioguide can be reused for many different museum applications.
The new Los Angeles Museum of the Holocaust opened its doors in October 2010 in Pan Pacific Park, Los Angeles.
Variate Labs worked with Potion Design (NYC) and The Tech Consultants (Los Angeles) to bring this project to life.
Augmenting Physical Artifacts With Digital Information
In this image, a visitor is listening to audio that is synced to a monitor that is continuously looping. This audio gives context to the concentration camp model build by Thomas Blatt. Variate designed an audioguide experience that was different from anything else on the market. The goal of the new audioguide system was to enable visitors to get context about artifacts and themes in an uprecedented seamless way.
Seamlessly Syncing Audio
Variate designed an audioguide system can seamlessly sync audio on the devices to videos located on interactive screens throughout the exhibit. Rather than going with a typical -Touch to Begin- mentality, the new museum allows videos to continuously loop and visitors can listen to synced audio just by entering in an audioguide number.
Simple Scalable Technology
Upon entering the museum each visitor receives an audioguide that enables different personal journeys through the exhibits. The museum currently has 100 of these units and can add and replace them at any time.
Accommodating the Finding and Exploring Visitor Mindset
The new audioguides would allow visitors to play content organized by room (browsing content) or by entering a specific audioguide number (finding specific content).