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Apollo Automotive Dealership Platform Redesign

A uniquely personal online buying experience

2020

Client: Team Velocity

Services: Digital Strategy, UX, UI, Creative Direction, Design Leadership, User Research

Project Summary

Led various Marriott internal teams to reimagine the customer experience across all digital touchpoints including a new mobile app (#19 travel, 4.9 stars, 545,600 reviews), new property website platform for 7000+ hotels (30 brands),including optimizing the booking engine (25% increase YoY, $10-20Bn in 4 years), streamline process and communications across 10+ teams, 350+ qualitative customer interviews, create two new design systems for 30 brands and more than 20 other projects.

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