Design strategy is about bridging the gap from design to business, and we've worked on design strategy projects, for more than 30 companies, over the last ten years. This work aims to understand business goals, intended audience, market positioning, customer insights, pain points, opportunities, and create a vision for a product or service that directly addresses customers' needs.
We recommend starting new projects with a design discovery phase where we spend 6-12 weeks understanding business goals, talking with customers, and translating insights into a vision prototype.
For all projects, Variate conducts qualitative and quantitative user research to understand customer behavior, pain points, opportunities, and industry benchmarks that can inform a project's success.
Together, we explore and prioritize creative concepts that directly delightfully address customer needs.
We create functional prototypes to align team members around a shared vision for the future. Using an iterative approach, we seek feedback from stakeholders and update the prototype to address subject matter expertise.
After creating an initial vision prototype, we test the new product or service with its intended audience. We update the initial prototypes using real-time feedback from research.